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HorizonEvents ▪ Women in Technology

Horizon Events is proud to have as an event sponsor, the Gadget Gals, who write articles about women in technology online and for print. One or more of the Gadget Gals have attended most of our conferences in the past few years and have reported on everything from the iPod revolution to women's purchasing power in technology.

The Gadget Gals have contributed a pool of consumer electronics and computing product reviews, plus articles on travel, entertainment, and leisure activities. These gals are the ultimate consumers of consumer electronics and the first to embrace gender-friendly products and ideas.

According data published by the Consumer Electronics Association:

- Women are involved in 89 percent of all consumer electronics purchase decisions.

- Women spent $55 billion of the $96 billion spent on electronics gear.

- 48 percent of women age 18-34 own a digital camera.

- 40% of Radio Shack's customers are female compared to 20% seven years ago.

- 30% of women consider themselves early adopters.

www.GadgetGals.com content now appears in a variety of publications and broadcast medium, with a growing number of articles targeted at women’s interest media. Their analysts and reviewers also deliver presentations at technology industry conferences and events of interest to women.